Dar es Salaam.
It was something that they touched on during the Multichoice content showcase last year and now it seems they are ready to deliver on it.
Speaking to The Beat from
Johannesburg Zee World’s head of marketing Linda Oliphant said they were
looking forward to launch the Kiswahili channel in East Africa very soon.
This according to her will open
up a world of entertainment to East Africa like never before with the
availability of Bollywood in Kiswahili.
“Just like in every market where
we go our first and most important step is research and content selection.
Without these two things there is no channel. Next we partner with companies
who help us customise our content for the market we are entering into,” she
said
She added: Parallel to the above
process we engage with distributors who will carry the channel. Once we have
all the above in place and all contracts are signed and sealed, we will then
proceed to launch the channel.
We are currently looking at launching the
channel in 2017.
According to her the past one
year has been very exciting at Zee World a period that saw them launch Zee
Magic French channel.
Zee Magic is available in
Francophone Africa and was launched 1 October 2015 and a month later in Indian
Ocean Islands on the 5 November 2015.
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